Kicking off 2012, Xbox 360 continues to lead the console market, turning in another month as the best-selling console in the U.S.
NPD highlights from January include:
· Xbox 360 sold more than 270,000 units in January, maintaining the number-one console spot in the U.S. This marks the thirteenth straight month Xbox 360 was the top-selling console in the U.S.
· Holding a 49 percent share of current-generation console sales, total retail spend on the Xbox 360 platform in January (hardware, software and accessories) reached $301 million, the most for any console in the U.S. This marks the eleventh consecutive month Xbox 360 has held more than 40 percent of the current-generation console market share.
· During the month of January, Xbox 360 held five of the top 10 U.S. console game titles, including: “Elder Scrolls V: Skyrim,” “Call of Duty: Modern Warfare 3,” “Battlefield 3,” “NBA 2K12” and “Just Dance 3.”
Last week, Xbox 360 was revealed as the number-one selling console worldwide in 2011, according to publicly disclosed financial data from Microsoft, Sony and Nintendo. Historically, after several years in a console’s lifecycle, demand softens, but Xbox 360 continues to defy that convention. Xbox 360 has found new ways to extend the lifecycle of the console by re-imagining entertainment and delivering new technologies like Kinect for Xbox 360, a new Xbox dashboard, and new entertainment content partners in 2011. (See the chart below.)